Anew Lash-Transforming Mascara + Serum

Avon's first ever dual-ended anti-ageing mascara and lash strengthening serum; Anew Lash Transforming Mascara + Serum. One sign of ageing is that more eyelashes fall out on a regular cycle as new ones grow; this innovative new product is formulated with creatine, known to strengthen hairs’ inner structure and increase tensile strength. Consequently, using this product regularly enables people to see up to 50% more lashes.

Engineered with patent pending Bio-Lash Technology there are two major formulas from the Anew Research and Development experts that help prevent lash loss and reduce breakages. The tripeptide formula, which helps anchor lashes in the follicle for better “rootedness” and an amino derivative formula, which helps improve fibre bonds and aids in adding more strength to lashes. As such, the Anew Lash Transforming Mascara + Serum increases volume by up to 5x through following a two step process, which includes:

Step one: Draw a thin line of the serum along the base of the upper lash line and let it dry.
Step two: Apply mascara to upper and lower lashes.

By following this two step process lashes look fuller, thicker and healthier in just four weeks, even after you take it off.
Prevent lash breakage and see more lashes. Engineered with paten-pending Avon technology to help condition lashes and strengthen lash at root. Hypo-allergenic and opthomologist tested. Black. New in box. 4.5 g
Apply serum to lash line every A.M. and P.M.
Reg. $25